Elschair

Hi, I’m Elaina.

I’ve spent over 13 years behind the chair building a career I genuinely love, that has led me to become co-owner of Salon O, and co-founder of The Fifth Collective Academy.

Today, I’m expanding beyond the salon by creating digital resources, education, and creative systems that help beauty professionals grow brands with purpose.

Beyond Elschair is where I document that journey and share everything I’m learning along the way.

I’d love for you to join me in this journey, and Build Beyond the Chair!